chitika

Friday, September 26, 2008

Attraction Marketing - How to Write Quality Content

Attraction marketing has created success for so many internet marketers out there by drawing prospects to them so they can build their list and their business. One of the problems for many people who are introduced to attraction marketing is how to write quality content.

There are plenty of ebooks, trainings and webinars on the subject of attraction marketing and the success it creates for people. Most of the "gurus" who teach attraction marketing tell people how they wrote one squidoo lens or posted a video and within 72 hours they were able to generate thousands of leads from that single video. I'm not saying this isn't true because I know that it definitely happens for people who know what they're doing but...

Where does this leave beginners?
I know when I heard these stories, I was definitely hungry, I was excited to begin attraction marketing but I was missing one thing, I didn't know how I was going to provide people with quality content.

The thing a lot of people don't understand is that the "guru's" already have a name, that's why they wrote the book you're reading or hosting the webinar you're attending. They've been in the business for a little while and they've experimented with different techniques and found what works for them. This creates a problem because most new people are just being introduced to attraction marketing and don't have any experience with it to share with other people.
So when you're told to go out there and write as much quality content as you can, most people say to themselves, "what could I possibly put out there that's of any quality, I just started!"
If you're telling yourself this, you're not alone, but you also have more quality content within you than you realize.

For example, if you did listen to a webinar or you did read a book you have some quality content right there. Take that ebook that you read and write a review on it, whether you liked it or you didn't, it doesn't matter. There's someone out there who's looking to read that book but they want an honest opinion about it, and you could be that honest opinion. And even if it isn't an ebook, that's okay it can be a resource or a marketing system. People are always looking for different things to join or buy but they usually turn to reviews to get a real person's opinion rather than relying on a strategically written capture page.

In most webinars, they cover a variety of topics, 9 times out of 10 you're going to learn something from them, especially if you're a beginner. Take what you've learned from them and create a article or post a video about it.

If you have a busy schedule like a stay at home parent or students, like me, write about the things you do to build your business part-time while you handle the other aspects of your life. There's a huge market for people who are looking to get into attraction marketing but they don't know how to manage their time, you could provide them with a tip that enables them get started with their business.

There are also the technologically challenge people out there, a lot of people aren't aware of how upload a video or resize a photo. You could do a video tutorial on how to use one of those features of the internet.

You have to realize that quality content just means that you're helping someone. Quality content isn't defined by how many people you help, if it's just one person that's what makes it quality.
Remember.

The more quality content you put out there, the easier it's going to get for you because you learn and become the "guru" at the same time.

You'll begin to build a foundation for yourself based on attraction marketing and once you figure out the things that work and don't work for you, you'll educate yourself through your own experiences. Everyone has quality content that they can provide for at least one person, you just have to be creative.
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